This toolkit will help you achieve your marketing goals by reaching customers at various stages of the marketing funnel. It’s important to deliver the right message to the right person at the right time.
Understanding the different stages of marketing and how each one work, will most certainly increase your new customer acquisition, current customers retention, and builds a solid brand for your agency that will be extremely difficult to forget.
Events And Sponsorships
Supporting local events and sponsoring sports teams is a great way to create a lasting impression with customers and prospects. After events, branded merchandise ($) can serve as reminders. Sponsorships/events that can work for you: • High school sports • Local youth sports • Community events • Trade shows • Affinity events
Distracted Driving Campaign
Drive smart. Get there. Did you know? Distracted driving is any activity that diverts a person’s attention away from the primary task of driving. Help your friends and neighbors take steps to avoid distracted driving every time they’re behind the wheel. Because whether they’re on time or not, the most important thing is that they get there
Affinity program works with more than 300 organizations, offering customers belonging to these groups members-only discounts. The program results in targeted relationships, which could drive more leads and multi-line sales.
Your neighbors, current customers and potential customers — they’re all on social media. It pays to learn how to use social media to drive more new customers and stay visible to your current ones.
Having an open dialogue with customers is important. If you receive online inquiries or complaints from customers via social media or a public forum, keep the following in mind: • You may respond to inquiries about the agency (e.g., hours of operation, location, etc.) via social media • If you do not have an email address for the person asking the question, you may request their contact information (if allowed by the site’s terms of service and the consumer’s established preference settings on the site) • You may not use the email or private communication tools that are available on social sites (e.g., “Messenger” on Facebook) • If a complaint is posted in a public forum, it is appropriate to make a brief, non-substantive acknowledgment in the same forum, offering your contact information, such as “Please contact me directly to discuss your concern at (insert your email and phone number here)”
Search Engine Agency Locator
Agency Locator helps customers find you when they’re shopping and improves your agency’s online ranking, increasing traffic to your site. Make sure your agency is list on most Sites.
You may consider hiring a firm that will handle all your digital tactics such as:
Help customers save an average of $710 per year by bundling home and car policies.
Calendar and greeting card program
Calendars ($) of all sizes are available; greeting cards ($) include holiday and birthday options to help you keep in touch with customers.
Communication with customers
Online self-service tools
many carriers and most management systems offer online self-service tools. Customers can take care of their insurance needs whenever it’s convenient for them. Ask them to sign up or log in to explore all the features available
If you need assistance with your marketing, we are here to help!
.Before we expand on this and explore the 7 top reasons to create such an income, what exactly does it mean?
In short, passive income is money you earn passively. Once you’ve made an initial investment of time, effort, and finance, revenue is generated automatically; with minimum effort needed to maintain and refine the business or money-making model.
Selling insurance is by far one of the best passive incomes out there, because everyone needs to, and in some cases must, have insurance, and as an insurance agent you keep getting paid every time a policy renews with you. You keep getting old money paid to you while you are adding new one to the pile, it's a snowball affect!
But why is that a good thing? It might seem obvious, but let’s take a closer look ….
1- Because it’s a Positive Mindset
Pursuing passive income forces you to completely change your outlook on what work and income actually are. You begin to assess the value of your time, your future, and what you really want out of life. That’s a positive mindset to be in! It's not longer a time based income, it becomes a productivity based income.
2- Leaves you Secure in Emergencies
Everyone knows about building a savings pot and finding secondary revenue streams to keep you secure in an emergency, but if your secondary revenue stream is also passive, you’re in a much better position.
Whether you lose your primary job, are facing an unexpected bill, or any other negative financial predicament, your passive income will still be there. What’s more, because it takes little effort to maintain you can use that spare time to find a new primary job or otherwise fix whatever led to the emergency in the first place. The key is to start a passive income while still have your regular job, until your passive income can cover your life style.
3- Gives you time to Explore Other Revenue Streams
We’ve all at some point been stuck in a dead-end job that takes up all our time for little money to show for it. Fortunately, passive income gives you an escape route and the ability to increase your earnings exponentially.
For example, once you’ve set up one insurance client, the next step is to repeat the process. Your success should begin to snowball and as your free time and money increase so too does your ability to find other revenue streams and investment opportunities.
4- Reduces Stress
Because passive income is earned without much continual effort, it frees up your time. The more passive income you make the less time you have to spend stressing out about work. Since stress is not just a negative feeling (it can actually contribute to everything from heart disease to depression), you may literally be prolonging your life by creating a passive income.
If that’s not a good enough reason, we don’t know what is!
5- Allows You to Enjoy Life
Some people are lucky enough to do what they truly love for a living, while most of us have other hobbies and passions that we might prefer to occupy our time at 9 am on a Monday morning.
Passive income gives you the freedom to do more of what you love, and who knows where that might take you? Many of us have ideas that could become something more if we had more time to dedicate to them.
Or maybe extra leisure time is your goal? Want to hang out with friends more often, travel the world, or just sleep until noon a few days a week? Passive income can help you enjoy your life and not spend most of it working.
6- Puts you in the Best Position to Start a Family
One of the most common reasons people cite for not starting a family is that they’re too focused on their career, and one of the most common reasons people cite for being dissatisfied with their job is that they don’t spend enough time with their family.
Building up a stable passive income puts you in the best position to have and raise children, even if you only take advantage of it for those early formative years.
7- You Can Retire Early
One of the ultimate goals and benefits of building a passive income is the ability to retire early. And, whether you’ve built up a giant million-dollar empire or just have a couple of profit-making websites or affiliate marketing campaigns, that income will continue into retirement.
Ultimately there are dozens of reasons why passive income will change your life for the better, depending on your own wants and needs. If you’re having success generating passive income in other ways, and want to share how its helped you, let us know in the comments below!
What Is Business Insurance?Business insurance helps protect businesses from financial losses caused by risks to their property and income. Covered risks can include things like theft, damage, and lawsuits. Insurance for businesses, also known as commercial insurance, can even cover injured workers’ lost wages and provide access to programs to help them get back to work. Commercial insurance policies also help protect businesses from financial losses resulting from liability claims.
Do You Need Business Insurance?You may ask yourself, "Why do I need business insurance?"
Businesses need business insurance for many reasons. One reason is that in the U.S., most states require certain coverages in order for a business to operate there. This usually includes workers' compensation insurance, unemployment insurance and disability insurance. Insurance for business can also help cover the costs of legal claims made against a business.
Without liability insurance, a business that has to pay the costs of a claim or lawsuit out-of-pocket may not have the financial means to survive. Insurance for business can also protect businesses from the financial risks of property loss. The costs of repairing or replacing physical property after fire, theft, vandalism and more could be devastating without a commercial property insurance policy helping cover the costs. Without insurance, companies that incur costs as a result of common business exposures like: property damage; legal claims by third parties; and work-related employee illness and injury, may not be able to afford to stay in business.
What Business Insurance Do I Need?Most businesses need at least commercial insurance, general liability and business income coverage to help protect their company’s property, income and financial assets. For small businesses, a business owner’s policy can provide all three coverages in a single policy.
Get a fast & free business insurance quote today.
Types of Business InsuranceThe types of business insurance coverages that most businesses start with include general liability (GL), commercial property, and business income insurance. Workers’ compensation insurance is usually needed if you have employees. General liability helps cover the costs if your business is responsible for damages to a third party, property insurance helps cover costs of damage to your premises and other physical assets. Business income insurance helps replace lost income if your business is forced to shut down due to a covered loss and Workers’ Comp helps cover employees who suffer a work related injury or illness.
Your business is unique and deserves an insurance solution appropriate to the specific risks you face. That’s why The Casablanca Insurance offers a wide range of commercial insurance coverages so you can customize your insurance with the right combination of policies and endorsements to address your unique needs. Some popular coverages include:
The cost of a typical California policy has risen by 6.3 percent in the past year — the nation’s No. 2 jump — part of the five-year rise totaling 44 percent and No. 7 among the states.
Will it make you feel any better if you knew that this typical insurance bill — $1,713 for a 30-year-old male driving a 2013 Honda Civic — is only the ninth-highest in the nation, according to a study by The Zebra online insurance tracker? (Most expensive: Michigan, at $2,610. Cheapest? North Carolina, at $865!)
Look, auto insurance rates are up across the nation. The typical $1,427 policy grew by 2 percent in 2017 and is up 20 percent from 2011.
And there’s a pretty good reason for it. Insurance Companies are trying to fill a financial hole they created, in good part, by not charging enough previously. Industry tracker A.M. Best estimates U.S. Insurance Companies lost $36 billion in the past two years on all Auto, Home, and/or Commercial Insurance Policies.
No, this isn’t totally corporate greed. Insurance Companies’ desires to make a profit insuring people is part of the logic behind the rate hikes. The industry is getting financially hammered by a growing number of accidents creating record losses for many Insurance Companies.
Here are the Six Reasons why Californian’s Insurance Rates will be going up:
1. You’re working! Congrats on the new gig. But more jobs, more commuting, more chances for accidents.
2. You’re thrifty! Cheaper gasoline (remember when it was $4 plus) makes driving more affordable. So do all those super-efficient “green” vehicles. Again, more driving.
3. You’re distracted! If it isn’t the latte or burger juices spilling … it’s your smartphone or the high-tech displays that are taking your eyes off the road. Even more chances for accidents.
4. You’re buying fancy cars! All those new gadgets supposedly make you safer. Unfortunately, they’re also pricier to fix when your extra driving leads to extra accidents.
5. You’re costlier to fix! Car crashes mean your auto insurer picks up the tab for medical bills. And if you haven’t heard, it’s more expensive to be cured … much more expensive.
6. You’re paying for climate change! You know all those unusual natural disasters? Fires in California, hurricanes, snow and floods elsewhere? Guess who eventually pays to replace all those vehicles?
And The Zebra’s report shows how much your mistakes will cost you in average premium increases: A ticket for not wearing a seatbelt ups your policy cost by 4 percent; speeding (6-to-20 miles per hour over the limit), a 21 percent hike; at-fault accident, a 40 percent hike; caught driving-under-the-influence, a 77 percent hike; and guilty of hit-and-run, an 85 percent hike.
I don’t want to sound too much like a dad, but please be safe out there. Not just for your life but for your wallet too.
Collectively, safer driving would save all of us from the upcoming insurance increases.
At Casablanca Insurance,